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February 14, 2006

Junos to leave musical legacy
Lottery program to benefit music students in 27 N.S. schools

By ANDREA NEMETZ Entertainment Reporter - Halifax Herald

MUSICSTOP and the Halifax Play Hard event hope to leave a $135,000 musical legacy in Nova Scotia schools after the Juno Awards come to Halifax for the first time March 31 to April 2.

The music store and the host committee for the 2006 awards, which celebrate the best in Canadian music, have designed a unique lottery program for 27 of the province’s junior high schools.

Each of the schools from Yarmouth to Sydney and Amherst to Lunenburg will receive A Weekend for Two at the 2006 Juno Awards prize package to raffle off.

The package, valued at $1,250 includes hotel accommodations for two nights (April 1 and 2), two wrist bands to JunoFest, two tickets to Juno Fan Fare and two tickets to the 2006 Juno Awards show at the Metro Centre on April 2.

The 27 schools have each been given 1,000 tickets for the prize package to sell with the top-selling student in each school winning a Rogers Pay-As-You-Go cellphone. All proceeds from the lottery sales will go back into the individual schools’ band programs.

In addition, Sennheiser Canada will give each of the 27 schools a microphone, boom stand, cable, clip and zipper pouch case and a special headset.

"Those two tickets to the Sunday night show are gold," said Stuart Jolliffe, chair of the Halifax Play Hard Committee at the announcement of the lottery program at Graham Creighton Junior High School on Monday that featured an enthusiastically received performance of Smoke On The Water by the school band.

"The odds of winning a ticket through this program 1 in 1,000 are greater than getting one at the Metro Centre."

Five hundred early bird Juno Award ticket packages sold out in less than four minutes when they went on sale on Saturday. They were priced at $184.

A limited number of tickets for the award show priced between $50 and $125 go on sale this Saturday at 10 a.m. both online and at Ticket Atlantic at the Metro Centre box office and are expected to sell out in less than 10 minutes, Jolliffe said.

Andrew Beazley, institutional sales manager for Musicstop, said the company, which always develops programs around the East Coast Music Awards, believes it is important to give back to the musical community that has supported the company and helped it grow.

"At Musicstop, we believe deeply in the value of music education, that learning a musical instrument in the school band context stimulates the mind, enhancing language and communication skills, fostering self-discipline, responsibility, and co-operation, improving hand-eye co-ordination, and provides an outlet for creativity and self-expression that one may continue tapping into for a lifetime.

""But of course, and perhaps most significantly, making music is a whole pile of fun," he said.

Maggie Helms, educational outreach manager for Musicstop and chair of the committee for Music In Schools said she first met with Jolliffe and Gordon Lapp of Music Nova Scotia (formerly MIANS) about a year ago to kick around ideas for a program to be developed around the Junos.

The biggest problem was deciding how to select the schools.

"There are so many schools in need of an infusion of money. We had to figure out the best way of deciding on 27 schools and we decided to tie it in with MIANS’ Bringin’ It Home Tour with has concerts in 27 communities," she said, noting with the exception of Graham Creighton in Cherry Brook, Caledonia Junior High in Dartmouth, and Central Spryfield in Halifax all schools are outside Halifax Regional Municipality.

"We decided to try to keep with junior high kids and hope they will take the knowledge and infusion of money as they head into high school.""

A draw will be made for the Juno package winner during each of the 27 Bringin’ It Home concerts. The series, featuring artists like Charlie A’Court, Mary Jane Lamond, Dave Gunning, Sons of Maxwell and Dave Gunning runs March 9 to 25 (for a complete schedule visit www.mians.ca).

Shirley Jackson, the band director at Graham Creighton and a music teacher at the school, says she’s already bought three tickets on the draw.

She says as a music instructor it is increasingly difficult to keep the program running, to buy new instruments, make repairs on existing ones and to purchase new music "the kids love to play."

"Some of our instruments are in very bad shape. We are working towards a new baritone saxophone, a bass clarinet, and some instruments we don’t have like an oboe and a bassoon.

"It’s a wonderful opportunity as a fundraiser to raise money for band programs. I’ve never heard of a fundraiser in which the students get to keep 100 per cent of the proceeds," she said.


 

 

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